Information is at the heart of the customer experience. Knowing what to ask, how to listen, how to interpret customer behaviour, and how to ensure the information your customers give you travels fast to the parts of the business that need it, are central to being a digitally great organisation.
At this online event, the first in our Digital Greatness series, our panel of industry experts Natasha Senior, Senior Experimentation Manager at Sky; Sean Esmonde, Chief Product Owner - Customer Data at Nationwide Building Society; Laura Drysdale, Head of Product at Zoopla; and Tim Hatton, Head of Data & Insight at AND Digital explored how being intelligence driven and customer obsessed are key to delivering exceptional experiences.
Welcome & Introductions
Tim Hatton, AND Digital
'Digital Greatness: How to be Customer Obsessed & Intelligence Driven'
Natasha Senior, Sky; Sean Esmonde, Nationwide; Laura Drysdale, Zoopla; Tim Hatton, AND Digital