In an economic downturn, increasing your customer lifetime value (CLV) becomes even more important. Digitally great companies are able to do that – but how?
Fill in the form to access the recording of our webinar.
Sholto Ramsay, Chief Technology Officer at Bella & Duke; Tom Rooney, Head of Digital Product at Primark; and Stephen Jones, Chief of Consulting at AND Digital; explored how to increase your CLV and attract new customers by focusing on two key ingredients of Digital Greatness: becoming Customer Obsessed and Intelligence Driven.
During this informative session, the panel will consider how to:
• Understand and measure your CLV
• Identify how to best engage your customers
• Use customer insights to attract new prospects
• Structure your data to enable quick decision making
• Put your customer at the heart of every decision
Why?
The UK’s economic climate is set to remain challenging in 2023, so it’s more important than ever to strengthen your existing customer relationships and increase their lifetime value.
Many companies already use powerful analytics, journey maps and highly personalised customer experiences to engage with their customer base. We believe that by adding elements of our Digital Greatness framework to the mix, you can drive even greater growth with new and existing customers.
About Digital Greatness:
At AND Digital, we have developed a guide to Digital Greatness. From working with hundreds of successful companies, we believe that the highest performing (digital) organisations share some key traits that describe their culture and how they collaborate and operate.
We call these the Characteristics of Digital Greatness. And it’s our mission to help companies on their journey to Digital Greatness and equip them with the capabilities to thrive.
Fill in the form now to access the latest in our Digital Greatness series!
